Upstart Wire
For the people building companies — every word of it written by the people below. Meet the 3 writers covering Business, Entrepreneurship, Strategy and Leadership for Upstart Wire, their backgrounds, and what they've published here.
Strategy Analyst
Theo Vance spent six years as a strategy consultant advising growth-stage companies before joining Upstart Wire to cover the frameworks and structural decisions behind how businesses actually scale.
16 articles 9+ years experience
Latest Pivot or Persist: How to Tell the Difference Before It's Too Late
Founder-in-Residence, Former CEO
Marcus Cole co-founded and ran a logistics software startup for seven years before its acquisition in 2023. He now writes for Upstart Wire about the operating decisions that actually determine whether a company survives its first five years.
13 articles 12+ years experience
Latest How to Calculate Your Startup's Runway (Before It's an Emergency)
Leadership & Org Design Consultant
Renata Oyelaran advises founders and executive teams on hiring, management structure, and org design. She's worked inside more than sixty startups from seed to Series C and writes for Upstart Wire on how growing companies keep people and process from breaking.
8 articles 15+ years experience
Latest Building a Leadership Team When You've Never Managed Managers Before
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