Author

Marcus Cole

Founder-in-Residence, Former CEO

12+ years experience

Marcus Cole spent seven years as CEO of a B2B logistics software company he co-founded out of a shared office in Austin, growing it from three people to sixty before an acquisition in 2023. Before that he ran operations at two earlier startups that didn't make it, which he says taught him more than the one that did. He writes about pricing, hiring, fundraising, and the unglamorous operating mechanics of building a company, drawing directly on board decks, cap tables, and mistakes he's already made so readers don't have to repeat them.

Credentials

  • Co-founder & former CEO, Haulwise (acquired 2023)
  • Advisor to six early-stage B2B startups
  • Former operations lead, two pre-seed startups