Author

Theo Vance

Strategy Analyst

9+ years experience

Theo Vance worked as a strategy consultant for a mid-market advisory firm, where he ran org-design and market-entry engagements for growth-stage companies across software, consumer goods, and logistics. He left consulting to write full time because, in his words, most business advice online skips the tradeoffs and just repeats the winner's story. He specializes in comparison-driven reporting — pulling apart two competing approaches to the same problem and showing where each one actually wins.

Credentials

  • Former strategy consultant, mid-market advisory firm
  • B.A. Economics
  • Built go-to-market plans for 20+ growth-stage companies